How is your social media strategy working for you? Are you putting out Original, Authoritative and Shareable content that informs, connects and entertains?
Here are a few guidelines to keep your efforts in check:
Chances are, you’re on multiple email lists and receive dozens of emails daily that you don’t even bother to open. If you’re an “information junkie,” you’re on these lists because you’ve downloaded a white paper from a certain company that you respect, so you don’t want to unsubscribe. You continue to receive their emails; after all, you don’t want to miss out on that epic, life-changing nugget of information that could be in the next email from them. So they sit in your inbox, unread.
Remember when you had to dress, drive and browse the isles to make a purchase at a brick and mortar? I grew up in the Sears catalogue era and for a time, Sears was the only option for viewing and making a purchase without driving to the mall or nearest shopping center. I would browse that catalogue for hours, circling the clothes I wanted for school, and then dog-earing pages with the dollhouses and weeble-wobbles that I wanted for Christmas.
Staying active online and engaging your prospects is important. Social sites like Facebook, Linked In, Twitter, Pintrest and Instagram are quick and easy avenues that can lead new customers right to your doorstep. You just have to commit to a schedule.
It’s imperative to increasing your visibility.
I encourage my clients to be creative. The only person who is going to hear you when you say you have a 2011 Toyota Camry for $19,998 are the people in the market to buy a 2011 Toyota Camry that day. And they may need to hear you say it 3 times before it even resonates.