The NCAA asked Lasso Moon to help them educate student athletes on the opportunities to get involved with SAAC (Student-Athlete Advisory Committee.) We developed animation characters and settings to represent campus, conference and National levels of SAAC.
Each level provides a voice in decisions that impact student-athletes. Our job was to demonstrate how students can easily get involved at their campus level; and advocate for their campus to the SAAC conference level. The feedback is then reported to SAAC at the national level, which is composed of one student-athlete from each of the 32 Division I conferences. These 32 student-athletes are charged with the responsibility of relaying the student-athlete voice in the NCAA governance structure.
Because of the varying levels of committees, it would have been difficult to explain the process using on-camera talent or graphs and flow-charts. Animation allowed us to tell an engaging story from a college athlete’s perspective.