The sky is the limit! There are virtually no boundaries to what can be accomplished with animation and explainer videos. When your story needs to be told from a remote spot in the Himalayas – or from a high school gymnasium, there is no need for travel. Animation can take you anywhere you want to go!
We’ve had the honor of working with the NCAA on three separate video campaigns. The first project was to communicate the “do’s and don’t’s to student athletes who’ve been recruited by a college or university and are planning on signing the National Letter of Intent.
Given the numerous rules around properly signing this important document, The NCAA wanted a format that would help students understand, and retain the information. We knew that creating animation characters as students and staff, we could create real-life situations that students could relate to, therefor keeping them engaged. Lasso Moon created 7 videos for this campaign.
A few months later, we were asked to produce 5 videos for the Office of Liaison. The intent with these videos was to train their internal staff on the governance structure, the roles of a committee within the structure, and each members’ role as a committee liaison.
We used animation characters again to break down the complicated governance structures. Because Division I has a Council, and Divisions II and III have Management Councils who handle the day-to-day operations of each divisions, It’s was very important to understand where each of the committees fit in this structure and what the expectations were for reporting up. We successfully broke down the hierarchy, and produced videos that explained the rules around agenda development, the Rules of Order on conducting an effective meeting, report writing, and committee appointment processes. These videos are used as a great training tool, and as a reminder to existing staff who must know and understand the many complex rules mandated by the NCAA. The videos saved their staff innumerable hours, as they no longer have to repeat this training that previously took days to complete.
Our latest project was for the Student-Athlete Advisory Committee (SAAC.) NCAA’s goal with this video was to help student-athletes understand the various levels of SAAC – those being the campus level, conference level and national level; and to encourage student-athletes to get involved. Again we created animated student-athlete characters and staff members to help explain the different committees and the responsibilities of each. By taking this approach to clarify the structures, we were also able to demonstrate how students can be involved and have a voice in decisions that impact student-athletes. The end result was a video that student-athletes across the U.S. will watch and be encouraged to get involved, first on the campus level, all the way up to the national level which is comprised of 32 Division I conference representatives. We look forward to measuring the increase in participation in SAAC after the release of the video to colleges and universities nation-wide.
Your customers are faster, better informed and more empowered than ever. They expect to receive the information they want, without the “pitch” or the pressure that was so common in the past. Animation is a great way to tell a story, providing the information they want in a captivating way without the heavy handed pitch. Animation is more engaging, drives better responses and keeps customers attention more than any other medium.
Total Office Group came to Lasso Moon because they were having difficulties getting their product in front of their prospects. They knew that if the companies they were pursuing really understood their value, they would be open to discussing a mutual partnership.
We recognized the Win-Win opportunities that Total Office Group was offering to business owners. We needed to help them get their message in front of the right people. To do that, we produced 2 animation videos that explained HOW businesses would save money by partnering with Total Office Group, and WHY their brilliant eco-system was important to any business community. Melissa and Johan are the first to say that these videos opened more doors for them than anything they had ever tried! Watch the videos below!
Your customers are searching for questions they have on topics that are important to their jobs and their companies. Why not help them find the answers they need with animated “explainer” videos that answer questions, explain complex ideas and in turn make you their trusted source.
When google analytics stopped providing statistics on the visitors who came to a website through google themselves, it was frustrating. Why is google now saying “Not Provided?” We knew we weren’t the only ones perplexed by this – and we knew it would be a hot topic in the months to come. When Marketing Reps pulled their analytics reports to show their client / boss, and saw “Not Provided” for the first time, they were going to search online for the explanation. We saw this as a great opportunity to share what we learned, and become a resource for those who needed answers. So, we did our research and decided to break it down though our “resident” Mark E. Ting.
A little humor goes a long way! Animation is the perfect way to incorporate a bit of satire in order to keep your viewers engaged. Creating characters that consumers can relate to helps to convey your point, while honing in on your consumer’s pain-point. When you are able to add a comedic edge, and make viewers smile, that makes the characters in your video memorable. This in turn, keeps your users anticipating the next video. An animation video series increases SEO, provides opportunities for link building, and can be used for various types of lead generation.
In order to increase traffic for Beverly Flaxington, we created a 6-part animation series around 6 different types of personalities in the work place. We needed to engage users online, then lead them to our client’s website to take a quick survey. From there, they were served up the opportunity to purchase a report that provided more insight. The 3-prong approach increased site visitors and consultation appointments for Ms. Flaxington. Watch any or all 6 videos below.