
Chances are, you’re on multiple email lists and receive dozens of emails daily that you don’t even bother to open. If you’re an “information junkie,” you’re on these lists because you’ve downloaded a white paper from a certain company that you respect, so you don’t want to unsubscribe. You continue to receive their emails; after all, you don’t want to miss out on that epic, life-changing nugget of information that could be in the next email from them. So they sit in your inbox, unread.